2-STEP PINNING STRATEGY ON PINTEREST

Pinterest is more than just your brand’s catalog. It may be so fun to pin those aesthetically-pleasing photos of Urban Outfitters-inspired bedrooms or those funky branding logos that we wanna cop for our own business logo. Sure it still has to hold that certain aesthetic with how we organize our boards but trust me, it GOES WAY MORE THAN THAT.

When we’re using Pinterest for our business, our audience’s experience is our top priority. The way we present our brand, how we create and organize our boards, and the content we pin on the platform -- are all for the benefit of our audience.


In this blog post, I’ll be helping you craft a strategy on what exactly to pin on Pinterest with our audience in mind. This strategy will help you attract a targeted and engaged audience that you can bring to your site, increase your email list sign-ups quickly, and most of all convert your audience into brand advocates through Pinterest marketing.

Learn the two steps on what exactly to pin on Pinterest! Plus, book a FREE Pinterest strategy session with me. || pinterest tips for business marketing | pinterest marketing | pinterest growth strategy | content marketing strategy | monetize your blog | how to increase website traffic | how to grow your email list | solopreneur tips | online business success | #pinterestmarketing #bloggingtips #contentmarketingtips

There are 2 steps in pinning with your audience's quality experience in mind:

#1 PIN RELEVANT CONTENT RESOURCES FROM OTHER CONTENT CREATORS

By pinning other people’s content:

  • You are providing more resources for your audience.

  • You are showing to Pinterest that you are a reliable content creator because you know how to source out other valuable content resources.

  • You are helping other content creators reach more people (#communityovercompetition). They will likely do the same to you + you are widening the opportunities for your audience.

  • You are keeping your account active.


#2 PIN YOUR OWN CONTENT RESOURCES

These Pins are what’s going to drive your audience to your blog posts, email opt-ins, Facebook group, and paid offers.

So how do you maximize your content strategy with this one?

Create at least 3 Pins for each content resource you want to pin.

List down the resources you want to pin on Pinterest. If you have blog posts and free downloadables that can be paired to each other, take note of that.


Related:

Here are some content resources that are great channels in growing your website traffic, increase email list opt-ins, grow an engaged community, & make more sales:


BLOG POST & FREEBIE

Pinning your blog post with a freebie gives more value to your Pins, and the more it will motivate your audience to check out your post because of the “gift” waiting there for them there. This also goes to show how important it is to be specific and targeted when creating your freebies for your audience.


FREEBIE

What’s your freebie about? Maybe it has checklists or tips inside that you can create a Pin infographic out of? Play with the content you are presenting in your Pins. You don’t have to strictly create Pin graphics with just the (blog/freebie) title alone on it. Provide value to your audience always!


FACEBOOK GROUP

Are you organizing a Facebook group for your audience where you can directly engage with them? Pinterest can help you so much in growing your thriving Facebook group. How? By establishing a solid brand presence on Pinterest + creating Pins that link to your Facebook group.

Pro tip: prepare free resources for people who are joining your group. Remember, when you have built a solid brand advocates on Pinterest + you consistently provide high-value content for them, they are already sold in joining your FB Group. All you gotta do is guide them to your FB group through your Pins. The free resource is just a bonus and your way of thanking them.


PAID PRODUCTS & SERVICES

Of course, don’t forget to pin your money-making offers! We spend a huge chunk of our time creating these valuable offers and it would such be a disservice to your audience if you don’t showcase it on Pinterest. If you are still a little bit intimidated that they might not click on it because it’s a paid offer, well you can make use of pairing it again with a free resource that is relevant to the offer. It could be a 7-day email course that gives them a taste of how amazing your offer is! ;)


If you reached this far, I believe you have noticed the trend in our strategy and that is: always looking for creative ways in providing quality experience for our audience on Pinterest. This is my simplified method on pinning these days and I trust there are more ways to find out on how we can craft another strategy to bring the best for our audience.

Pinterest is not a complicated platform to learn. You just need the exact strategy with your audience in mind. If you need help with crafting a strategy or you know you can do better with your Pinterest marketing:

WHAT TO DO WHEN YOUR PINS ARE NOT GENERATING WEBSITE CLICKS ON PINTEREST

So I just recently pinned My Exact Steps In Marketing My Content Effectively On Pinterest and I only got 2 clicks so far.

OMG WHAAAAT?

Yep, I was stunned, to say the least.

For a Pinterest Strategist like me, that says a lot! I have realized that I am not spending much time on doing maintenance work on my very own Pinterest account - not quite as long as I spend hours building my clients’ accounts. Not that it’s wrong, and my clients’ Pinterest accounts are still my top priority. ;)

If you, too, are looking for ways on increasing your website clicks on Pinterest - you have just come to the right place, my friend!

What to do when your pins are not generating website clicks on Pinterest. Click to learn how!

Here are some points that we could have missed that’s why our Pins are not generating clicks on Pinterest:

our headline lacks power.

On my previous post [My Exact Steps In Marketing My Content Effectively On Pinterest], I mentioned the importance of using headlines on our Pin graphics as text overlays. It’s one thing to showcase the title of your blog post or downloadable freebie, but I have seen a greater click-through rate with the use of different headlines - especially when they consist of power words.

When creating Pin graphics for your content [blog post, freebie, paid program, evergreen webinar], always include a text overlay on it that would grab their attention and pique their curiosity.

Need help with what power words to use? Here’s 401+ Ridiculously Useful Power Words To Increase Conversions from sumo.com.

THE TEXT OVERLAY IS NOT CLEAR ENOUGH TO READ

When we fail to design our Pin graphic to grab their attention, our audience won’t even have the chance to read our power headline.

Remember, our Pin needs to stand out from the rest of multitude of other Pins that we are competing for our audience’s attention on the Smart Feed and search results.

Make sure that your Pin graphic colors stay true to your brand theme. The stronger you have established your brand in your niche, the greater the trust your audience has for you. So when your audience recognize your Pins in a sea of other pins, they will instantly repin or click on your Pin right away.

Check out Ashley from Hellohappen.com’s Pinterest account to be inspired by her gorgeous, on-brand Pins. I am an avid follower of hers and she brings so much value when it comes to authentic branding. Whenever I run into her Pins on Pinterest, I immediately repin them to be read later; or click them right away.

PINS ARE NOT OPTIMIZED WITH PINTEREST SEO KEYWORDS

Our Pins may not be getting clicks because they do not appear on the search results of those Pinners who would actually engage with them. In order for Pinterest to understand what our Pin is about, we need to tell it through the use of SEO keywords on our Pin description & title.

Learn more about Pinterest SEO right here.


NOT PINNING THEM TO OTHER RELEVANT BOARDS

By pinning to your other boards keep these boards active and it gives Pinterest more information on what your Pin is about.

NOT UTILIZING TAILWIND'S SMARTLOOP FEATURE

Just because we already pinned it on Pinterest doesn’t mean our job here is already done!

The more we keep on pinning [the same Pin] over and over again, gives Pinterest a thorough understanding of our Pins — which helps them delivering our Pins to a targeted and engaged audience.

Here’s the catch though: we can’t just repin our Pins without some strategy in mind. Plus, repinning our Pins on the platform itself won’t count as a ‘fresh pin’ in the eyes of Pinterest’s algorithm.

Did I already mention how incredibly important it is to Pinterest for its content creators — like us — to produce fresh pins every day?

This is where Tailwind comes in. Tailwind’s SmartLoop feature saves us so much time and brain cells in making sure that our Pins are consistently being published on Pinterest, to the right boards and group boards and without being spammy.

Once you commit to getting serious with your Pinterest marketing, I highly suggest for you to invest on Tailwind. There is so much you could get from $15/month!

WE MISSED TO SHARE THIS ON GROUP BOARDS AND ON TAILWIND TRIBES

Pinterest might have decreased the effectiveness of group boards but it doesn’t mean we cannot use it anymore in growing our reach. Group boards AND Tailwind Tribes are created for content collaboration with like-minded people.

Just promise me you won’t join those overpopulated group boards that have general or vague names!

Here are some tips on how we can incorporate group boards to our Pinterest marketing strategy:

  • Choose those group boards that are very specific with their niche or topic. [I’m sorry, but you might wanna steer away from those group boards that are called ‘Share Your Blog Posts’. There’s tonnes of blog niches out there… and mixed in one group board? Nuh-uh, babe.] Be specific as possible.

  • Choose those group boards that have a small amount of contributors. Think about 10-20 members inside.

  • Track the performance of these group boards for the next 3 months. By using Tailwind’s board insights, you can see which board has a high/low engagement. Those boards with low engagements could hurt your Pinterest overall activity; you might wanna decrease your pinning volume there or just leave.

The same principle goes in assessing your Tailwind Tribes. One thing I really like about Tribes vs group boards is they are well-regulated that encourages contributors to reshare other members’ Pins too.

The strategy you can start today: schedule weekly pinning of your content on group boards and Tribes you are in.


so here’s a quick summary on how we can start increasing our clicks on pinterest today:

  • Use Power Headlines on our Pin graphics.

  • Creating gorgeous and eye-catching Pins with text overlays that are easily readable that piques our audience’s curiosity, stat!

  • Optimizing our Pins to be discoverable by utilizing SEO Keywords.

  • Set our Pins to loop for the entire year with Tailwind’s SmartLoop feature.

  • Share our Pins on group boards and Tailwind Tribes


Need more help in boosting your content marketing efforts on Pinterest?












My Exact Steps In Marketing My Content Effectively On Pinterest

So how do we get our audience to our site and list?

By presenting to them our valuable content, of course! Our Pins serve as our bridge connecting us to our audience. By providing quality content, this allows us to convert them into paying clients to loyal fans.

Think about your Pins as an advertisement of what you can offer to your audience - except that it’s for FREE - plus a very long shelf life on the platform. We can pin as many as we want but in this post, I’ll be helping you in how we can do that strategically.