So I just recently pinned My Exact Steps In Marketing My Content Effectively On Pinterest and I only got 2 clicks so far.
Yep, I was stunned, to say the least.
For a Pinterest Strategist like me, that says a lot! I have realized that I am not spending much time on doing maintenance work on my very own Pinterest account - not quite as long as I spend hours building my clients’ accounts. Not that it’s wrong, and my clients’ Pinterest accounts are still my top priority. ;)
If you, too, are looking for ways on increasing your website clicks on Pinterest - you have just come to the right place, my friend!
Here are some points that we could have missed that’s why our Pins are not generating clicks on Pinterest:
our headline lacks power.
On my previous post [My Exact Steps In Marketing My Content Effectively On Pinterest], I mentioned the importance of using headlines on our Pin graphics as text overlays. It’s one thing to showcase the title of your blog post or downloadable freebie, but I have seen a greater click-through rate with the use of different headlines - especially when they consist of power words.
When creating Pin graphics for your content [blog post, freebie, paid program, evergreen webinar], always include a text overlay on it that would grab their attention and pique their curiosity.
Need help with what power words to use? Here’s 401+ Ridiculously Useful Power Words To Increase Conversions from sumo.com.
THE TEXT OVERLAY IS NOT CLEAR ENOUGH TO READ
When we fail to design our Pin graphic to grab their attention, our audience won’t even have the chance to read our power headline.
Remember, our Pin needs to stand out from the rest of multitude of other Pins that we are competing for our audience’s attention on the Smart Feed and search results.
Make sure that your Pin graphic colors stay true to your brand theme. The stronger you have established your brand in your niche, the greater the trust your audience has for you. So when your audience recognize your Pins in a sea of other pins, they will instantly repin or click on your Pin right away.
Check out Ashley from Hellohappen.com’s Pinterest account to be inspired by her gorgeous, on-brand Pins. I am an avid follower of hers and she brings so much value when it comes to authentic branding. Whenever I run into her Pins on Pinterest, I immediately repin them to be read later; or click them right away.
PINS ARE NOT OPTIMIZED WITH PINTEREST SEO KEYWORDS
Our Pins may not be getting clicks because they do not appear on the search results of those Pinners who would actually engage with them. In order for Pinterest to understand what our Pin is about, we need to tell it through the use of SEO keywords on our Pin description & title.
Learn more about Pinterest SEO right here.
NOT PINNING THEM TO OTHER RELEVANT BOARDS
By pinning to your other boards keep these boards active and it gives Pinterest more information on what your Pin is about.
NOT UTILIZING TAILWIND'S SMARTLOOP FEATURE
Just because we already pinned it on Pinterest doesn’t mean our job here is already done!
The more we keep on pinning [the same Pin] over and over again, gives Pinterest a thorough understanding of our Pins — which helps them delivering our Pins to a targeted and engaged audience.
Here’s the catch though: we can’t just repin our Pins without some strategy in mind. Plus, repinning our Pins on the platform itself won’t count as a ‘fresh pin’ in the eyes of Pinterest’s algorithm.
Did I already mention how incredibly important it is to Pinterest for its content creators — like us — to produce fresh pins every day?
This is where Tailwind comes in. Tailwind’s SmartLoop feature saves us so much time and brain cells in making sure that our Pins are consistently being published on Pinterest, to the right boards and group boards and without being spammy.
Once you commit to getting serious with your Pinterest marketing, I highly suggest for you to invest on Tailwind. There is so much you could get from $15/month!
WE MISSED TO SHARE THIS ON GROUP BOARDS AND ON TAILWIND TRIBES
Pinterest might have decreased the effectiveness of group boards but it doesn’t mean we cannot use it anymore in growing our reach. Group boards AND Tailwind Tribes are created for content collaboration with like-minded people.
Just promise me you won’t join those overpopulated group boards that have general or vague names!
Here are some tips on how we can incorporate group boards to our Pinterest marketing strategy:
Choose those group boards that are very specific with their niche or topic. [I’m sorry, but you might wanna steer away from those group boards that are called ‘Share Your Blog Posts’. There’s tonnes of blog niches out there… and mixed in one group board? Nuh-uh, babe.] Be specific as possible.
Choose those group boards that have a small amount of contributors. Think about 10-20 members inside.
Track the performance of these group boards for the next 3 months. By using Tailwind’s board insights, you can see which board has a high/low engagement. Those boards with low engagements could hurt your Pinterest overall activity; you might wanna decrease your pinning volume there or just leave.
The same principle goes in assessing your Tailwind Tribes. One thing I really like about Tribes vs group boards is they are well-regulated that encourages contributors to reshare other members’ Pins too.
The strategy you can start today: schedule weekly pinning of your content on group boards and Tribes you are in.
so here’s a quick summary on how we can start increasing our clicks on pinterest today:
Use Power Headlines on our Pin graphics.
Creating gorgeous and eye-catching Pins with text overlays that are easily readable that piques our audience’s curiosity, stat!
Optimizing our Pins to be discoverable by utilizing SEO Keywords.
Set our Pins to loop for the entire year with Tailwind’s SmartLoop feature.
Share our Pins on group boards and Tailwind Tribes